Social media is a friendly, non-invasive way of staying in the forefront of your customers’ minds. It enables you to shout about your latest products, share your brand’s personality, or just make them smile. 

With over 3.6 billion people using social media, and the average person spending 7 hours a day scrolling, it is an essential place to be in order get your business seen. Social media is no longer just for catching up with friends, 57% of customers will follow a brand to learn about new products or services, while 47% will follow to stay up-to-date on a brand’s news. 

However, a brand is only worth following, if they are saying what customers want to hear. Creating a structured, and varied content plan will ensure that you are showing your customers everything you have to offer, and will encourage them to keep following (and purchasing).